One minute excellence: the pathway to breakthrough customer service, a review

Duve, Richard (2013) One minute excellence: the pathway to breakthrough customer service, a review.

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Official URL: http://hdl.handle.net/11408/637

Abstract

The paper discusses the key strategies to breakthrough customer service. The paper also endeavors to highlight, first that the only way to “wow” the customers and have a durable relationship is through one minute excellence. A 21st Century philosophy which postulates that in this era of maintaining symbiotic type of relationships with customers, we need personal “WOW” , to abandon the old paradigm of treating customers as second class citizens, to customer “WOW” which results in customer focused culture. The paper further discusses service experiences by marketing practitioners including personal excellence experiences by the researcher right in the delight arenas.

Item Type: Article
Uncontrolled Keywords: One minute excellence, Pathway, Breakthrough, customer, focus, service, fumigation, networking, net weaving, Boma.
Divisions: Universities > State Universities > Midlands State University
Depositing User: Mr. Edmore Sibanda
Date Deposited: 06 Oct 2016 00:38
Last Modified: 06 Oct 2016 00:38
URI: http://researchdatabase.ac.zw/id/eprint/3674

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