"Advertisers do not sell products or services but benefits of products or services": the case of ZB SMS banking advert in Zimbabwe.
Full text not available from this repository.| Item Type: | Article |
|---|---|
| Depositing User: | Unnamed user with email it@rcz.ac.zw |
| Date Deposited: | 30 Aug 2017 23:32 |
| Last Modified: | 30 Aug 2017 23:32 |
| URI: | http://researchdatabase.ac.zw/id/eprint/5103 |
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