E-Commerce in Agro-food industry in Zimbabwe: myth or reality

Mupemhi, Shepherd (2011) E-Commerce in Agro-food industry in Zimbabwe: myth or reality.

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Official URL: http://www.ijmbs.com/14/shepherd.pdf


Electronic commerce has become a valuable model for the growth of business in every sector of the economy. This paper examines the level of e-commerce adoption in agro-food firms in Zimbabwe. A cross-sectional design using a survey method is used. The results show that e-commerce growth in agro-food firms in Zimbabwe is still at the embryonic stage. The implications to industry and the whole economy are discussed.

Item Type: Article
Uncontrolled Keywords: E-commerce, adoption, agro-food, Zimbabwe
Divisions: Universities > State Universities > Midlands State University
Depositing User: Mr. Edmore Sibanda
Date Deposited: 06 Nov 2017 23:10
Last Modified: 06 Nov 2017 23:10
URI: http://researchdatabase.ac.zw/id/eprint/5961

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